Privacy Policy

Effective Date: April 9, 2026

Introduction

Tracy Southard (“we,” “us,” or “our”), a licensed real estate agent with Realty Executives Associates, operates the website tracysouthardrealtor.com. This Privacy Policy explains how we collect, use, and protect your personal information when you use our website and services.

Information We Collect

We collect information that you voluntarily provide when you submit a form on our website, including:

  • Full name
  • Email address
  • Phone number
  • Message content or resource request details

We may also automatically collect non-personal technical data such as browser type, device information, and pages visited through analytics services (Vercel Analytics) to improve website performance.

How We Use Your Information

The personal information you provide is used exclusively to:

  • Respond to your inquiries about real estate services
  • Contact you via phone call, email, or text message regarding your real estate needs
  • Send you requested resources, guides, or market information
  • Provide updates related to real estate services you have expressed interest in

We Do Not Sell or Share Your Data

We do not sell, rent, trade, or share your personal information—including your phone number—with third parties for promotional or marketing purposes. Your data is used solely by Tracy Southard, Realty Executives Associates to provide real estate services directly to you.

Third-Party Services

We use the following third-party services to operate our website. These services process your data only as necessary to perform their designated function:

  • EmailJS — delivers form submissions to our email inbox
  • Vercel — website hosting and anonymous performance analytics

These providers do not use your information for their own marketing purposes.

Communication Consent & Opt-Out

By submitting a form on our website, you consent to being contacted by Tracy Southard, Realty Executives Associates via call, email, and text message for real estate services.

You may opt out of communications at any time:

  • Text messages: Reply STOP to any text message to unsubscribe
  • Emails: Click the unsubscribe link included in any email, or contact us directly
  • Phone calls: Let us know during any call, or contact us using the information below
  • Reply HELP to any text message for assistance

Message and data rates may apply. Message frequency may vary.

Data Security

We take reasonable measures to protect your personal information from unauthorized access, alteration, disclosure, or destruction. However, no method of electronic transmission or storage is 100% secure, and we cannot guarantee absolute security.

Data Retention & Deletion

We retain your personal information only as long as necessary to fulfill the purposes described in this policy. You may request deletion of your data at any time by contacting us using the information below.

Changes to This Policy

We may update this Privacy Policy from time to time. Any changes will be posted on this page with a revised effective date. We encourage you to review this page periodically.

Contact Us

If you have questions about this Privacy Policy or wish to request deletion of your data, please contact us:

  • Tracy Southard, Realty Executives Associates
  • Tennessee Real Estate License #330277
  • Phone: (865) 566-6092
  • Email: tjsouthard@yahoo.com
  • 1213 W Lamar Alexander Pkwy, Maryville, TN 37801